NEW: NH GOP Primary Poll Shows Trump Continues to Dominate, Haley Solidly in 2nd

Thursday, December 21, 2023


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Former President Donald Trump PHOTO: GOP

Former President Donald Trump holds a commanding lead in New Hampshire’s Republican party’s nomination in the 2024 race for the White House, with former South Carolina Gov. Nikki Haley in second, according to poll results issued Thursday by UMass Lowell’s Center for Public Opinion and YouGov.

Florida Governor Ron DeSantis has plummeted.

Of 450 likely Granite State primary voters surveyed, 52% would vote for Trump, while 22% signaled they would vote for Haley, who once served as Trump’s U.S. ambassador to the United Nations and was endorsed in the race by N.H. Gov. Chris Sununu last week.


“The poll results throw cold water on any traction Haley thought she had,” said UMass Lowell’s John Cluverius, the center’s director of survey research and an associate professor of political science. “Despite an endorsement from Sununu – whom the poll found enjoys an 80% favorability rating among respondents – and her attempt to thread the needle on abortion, she can’t seem to close the deal.”

Against Haley, Trump leads in every demographic category, and she fares worse among female respondents than male, he added.

Candidates trailing behind include DeSantis (10%), former New Jersey Gov. Chris Christie (6%), entrepreneur Vivek Ramaswamy (4%), and former Arkansas Gov. Asa Hutchinson (1%). Less than .5% of respondents support another candidate, and 5% of likely primary voters are undecided, the poll found.

The survey was conducted from Thursday, Dec. 7, through Monday, Dec. 18, and has a margin of error of plus or minus 5.4 percentage points. The first-in-the-nation N.H. primary election is Tuesday, Jan. 23, 2024.

The survey results appear to solidify Trump’s hold on the state, as he handily won the New Hampshire GOP presidential primary in 2020. Today’s findings show Trump supporters to be the most stalwart of backers among the candidates, as 79% responded they would definitely vote for him. In contrast, 47% of Haley’s supporters said they would definitely vote for her, while 53% said they could still change their minds.

When asked who would win the N.H. primary, 65% of respondents answered Trump, while 66% think he will win the Republican nomination.



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