Ron DeSantis pulls out of 2024 election race; endorses Trump, leaving Haley to take on former US Prez

DeSantis Campaign Errors

Early last year, DeSantis had been widely seen as a top contender for the 2024 Republican nomination and a natural heir to Trump due to his combative style and deeply conservative views. He led several head-to-head polls against Trump.

But his support has been declining for several months, due to flawed campaign strategy, his seeming lack of ease with voters on the campaign trail, and Trump’s so far unshakeable hold on much of the party’s base.

More than 70 per cent of Republicans have a favorable opinion of Trump, according to most opinion polls. That put DeSantis in a position where he had to appeal to voters that still admired Trump, as well as those who passionately disliked him.

DeSantis failed on both counts. He never successfully articulated to most Trump supporters why he was a better option, while Republicans looking to ditch the former president split their votes among multiple candidates.

While many major donors threw their support behind DeSantis early on, they began to rebel as early as the summer.

His campaign also suffered other troubles.

Several DeSantis allies say the governor waited too long to become a candidate, finally throwing his hat into the ring in May, over six months after Trump had done so, leaving him open to blistering attacks by Trump.

When DeSantis did formally launch his White House run in May 2023, it was a glitch-filled disaster on Twitter, now known as X, an inauspicious start for a campaign predicated on the governor’s executive competence.

The campaign overhired, burning through cash at a rapid rate and then outsourced much of the traditional work of a campaign to an outside super PAC, which can accept donations of unlimited size, but cannot coordinate with the campaign itself. 

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